Women can

We helped Blazeclan #BreakTheBias for women in tech for International Women’s Day 2022.

The Thinking

Blazeclan, a global cloud consultancy, wanted to celebrate International Women’s Day and join the conversation around #BreakTheBias by showcasing their female employees and clients who are leaders in the tech space.

The Making

We conceptualized a content-led campaign that focussed on the stereotypes often heard about women in the tech space, specifically on what they can’t do. To break the bias in a visual way, we filmed each woman crossing out the “‘t” in can’t, changing the narrative to what women can do. 

With Covid-19 impacting production capabilities, we filmed video calls and added motion graphics to show the women crossing out the text on screen.

The Blowing Up

We used the #BreakTheBias hashtag for International Women’s Day to give our campaign reach.

Positive Impact

The campaign was posted across social channels, and became the most viewed and shared video on Blazeclan’s Linkedin page in 2022.

How we transformed Lazada’s brand reputation as an employer in Southeast Asia.

The Thinking

With millions of customers using the service every day, Lazada is one of the leading eCommerce platforms in South East Asia. Despite having a market-leading position, they are competing in a fiercely competitive market to attract the best talent. With other tech giants vying for the attention of the best people in the region, Lazada saw social media as a strong platform to differentiate themselves and ensure they were considered as an employer of choice.

The Making

Our strategy was to bring #LifeAtLazada to life through youthful, engaging and thumb stopping content. We developed content pillars aligned to the company values and mission, and content ideas that worked across the recruitment funnel, and were really designed to appeal and engage graduates and mid level career prospects. From event coverage, to highlighting star employees, and satirical comic strips to trend jacking job GIFs, every post is carefully crafted to stand out across Linkedin, Facebook and Instagram.

The Blowing Up

The Positive Impact

• Delivered over 700 posts across 3 platforms from January to October 

• 190% increase in direct messages about job enquiries

• Higher interaction rates with page amongst employees including resharing of content

Outperformed industry average engagement across all three channels

Average engagement of 8.72% vs 3.61% av (Li source)

Average engagement of 2.73% vs 1% av  (FB Source)

Average engagement of 3.9% vs 0.98% av (IG Source)

Over the 9 month period: 

Grew Page by 15.8% 

Grew Page by 117.7%

Grew Page by 97.4%

Get in touch with a distiller to grow your socials now!

Here’s how we are helping Okta to expand its presence in EMEA

The Thinking

Global identity management leader Okta wanted to move to the next level in EMEA, with a customer advocacy programme that would support its growth and momentum. To make this happen, the Okta team approached distillery to help them tell clear and effective stories of customers who have successfully implemented the company’s cybersecurity technology and are seeing amazing results.

The Making

We produce a wide range of written case study and social content to help bring Okta’s stories of customer success to life.

We research, prep and interview key leadership from Okta’s customers across industries, from agriculture to logistics and everything in between.

From a single interview, we can create afull package of assets, including a case study, PDF summary, blog post, go-to-market slide, social assets and more.

The Blowing Up

Through rethinking conventional ways of telling valuable customer stories, distillery aims to help expand the reach and maximise the lifespan of Okta’s customer content across channels and formats.

Our blog posts can be written from the perspective of an Okta customer, bring them into the conversation through a Q&A format, or group several customers together for an industry spotlight, to keep content versatile.

Our social posts complement existing Okta branding, while raising the bar for visually engaging assets that follow best practices for gaining visibility and traction on social media.

We translate Okta content into multiple languages to cater for different audiences across the EMEA region. Our team of multilingual writers cover French, German, Italian, Spanish and Dutch, as well as English.

The Positive Impact

From our initial proposal to the Okta team, where we shared ideas on raising the bar for case studies in Europe - from how they’re written to how they’re amplified on social - it’s been an exciting and productive collaboration. 

If you’d like to find out how we can make a positive impact for your brand, get in touch.