The Thinking
With millions of customers using the service every day, Lazada is one of the leading eCommerce platforms in South East Asia. Despite having a market-leading position, they are competing in a fiercely competitive market to attract the best talent. With other tech giants vying for the attention of the best people in the region, Lazada saw social media as a strong platform to differentiate themselves and ensure they were considered as an employer of choice.
The Making
Our strategy was to bring #LifeAtLazada to life through youthful, engaging and thumb stopping content. We developed content pillars aligned to the company values and mission, and content ideas that worked across the recruitment funnel, and were really designed to appeal and engage graduates and mid level career prospects. From event coverage, to highlighting star employees, and satirical comic strips to trend jacking job GIFs, every post is carefully crafted to stand out across Linkedin, Facebook and Instagram.
The Blowing Up
The Positive Impact
Delivered over 700 posts across 3 platforms from January to October
190% increase in direct messages about job enquiries
Higher interaction rates with page amongst employees including resharing of content
Outperformed industry average engagement across all three channels
Over the 9 month period:
Grew Page by 15.8%
Grew Page by 117.7%
Grew Page by 97.4%
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