The Thinking
Global identity management leader Okta wanted to move to the next level in EMEA, with a customer advocacy programme that would support its growth and momentum. To make this happen, the Okta team approached distillery to help them tell clear and effective stories of customers who have successfully implemented the company’s cybersecurity technology and are seeing amazing results.
The Making
We produce a wide range of written case study and social content to help bring Okta’s stories of customer success to life.
We research, prep and interview key leadership from Okta’s customers across industries, from agriculture to logistics and everything in between.
From a single interview, we can create afull package of assets, including a case study, PDF summary, blog post, go-to-market slide, social assets and more.
The Blowing Up
Through rethinking conventional ways of telling valuable customer stories, distillery aims to help expand the reach and maximise the lifespan of Okta’s customer content across channels and formats.
Our blog posts can be written from the perspective of an Okta customer, bring them into the conversation through a Q&A format, or group several customers together for an industry spotlight, to keep content versatile.
Our social posts complement existing Okta branding, while raising the bar for visually engaging assets that follow best practices for gaining visibility and traction on social media.
We translate Okta content into multiple languages to cater for different audiences across the EMEA region. Our team of multilingual writers cover French, German, Italian, Spanish and Dutch, as well as English.
The Positive Impact
From our initial proposal to the Okta team, where we shared ideas on raising the bar for case studies in Europe - from how they’re written to how they’re amplified on social - it’s been an exciting and productive collaboration.
If you’d like to find out how we can make a positive impact for your brand, get in touch.