The Thinking
As we enter what’s been dubbed a fourth industrial revolution, the cloud is centre stage. Companies continuously vie for the spotlight, hoping to attract customers and secure their position in this burgeoning new world. McKinsey estimates cloud computing will be worth $1 trillion by 2030, with early adopters likely to bag the largest share of the takings.
Google Cloud is poised to lead this global transformation. It has already empowered hundreds of businesses worldwide to thrive, building a treasure trove of stories from happy customers along the way. Google Cloud asked distillery to help it share these stories with the world as a way of strengthening the power of its brand.
The Making
distillery helps Google Cloud create compelling narratives that cut through complexity and grab the audience’s attention. We interview CEOs, CTOs and other high-level executives from Google Cloud’s customer base, teasing out the details for a great success story. We establish context, build the angle and turn technical use cases into relatable content that highlights the solutions that Google Cloud’s customers are using to fuel their future.
The Blowing Up
We take the technical — whether it’s powering data management, analytics and AI, or improvements in productivity and collaboration — and pair it with real-world examples to turn abstract ideas into tangible benefits that businesses get behind.
Each case study is then shared on Google Cloud’s Customer Stories platform and promoted via owned social media channels using designed assets.
Positive Impact
distillery’s work for Google Cloud details the experiences of brands working to ready themselves for the challenges of 2030 and beyond. From Dyson and Ikea to Just Eat and Spotify, and a myriad of smaller organisations, we document the growth of businesses and show how Google Cloud helps them better serve their customers.
By telling stories that hero a customer’s journey to success, we are helping to position Google Cloud as a cheerleader and valued partner, rather than ‘just another tech provider’.
If you’d like to find out how we can make a positive impact for your brand, get in touch.