We helped Blazeclan #BreakTheBias for women in tech for International Women’s Day 2022.
The Thinking
Blazeclan, a global cloud consultancy, wanted to celebrate International Women’s Day and join the conversation around #BreakTheBias by showcasing their female employees and clients who are leaders in the tech space.
The Making
We conceptualized a content-led campaign that focussed on the stereotypes often heard about women in the tech space, specifically on what they can’t do. To break the bias in a visual way, we filmed each woman crossing out the “‘t” in can’t, changing the narrative to what women can do.
With Covid-19 impacting production capabilities, we filmed video calls and added motion graphics to show the women crossing out the text on screen.
The Blowing Up
We used the #BreakTheBias hashtag for International Women’s Day to give our campaign reach.
Positive Impact
The campaign was posted across social channels, and became the most viewed and shared video on Blazeclan’s Linkedin page in 2022.