Consumers love putting their own stamp on their favourite products, but what they really want - what keeps them coming back - is a brand that truly understands them. According to IBM, 94% of companies believe personalisation, which uses data insights to create relevant and unique experiences for individual customers, is critical to their current and future success. So why are many brands struggling to get it right? And is it even possible to make content personal for hundreds, even thousands of followers and customers at once? Spoiler alert: Yep, it’s certainly possible. We can show you how.
At our first event of 2020, we invite you to discover and discuss the answers alongside a panel of experts during an evening of learning, networking and fun at Samsung KX . Hear first-hand from:
Mark Runacus MBE, who helps creatives navigate and harness the data-driven marketing world as co-founder at hybrid creative and media agency Wax/On and chair at both the Data & Marketing Association (DMA) and Outvertising.
Iona Inglesby, designer by training and data geek at heart who specialises in boosting public engagement in science as founder at DNA-based design company Dot One.
Tim Hughes, award-winning creative with 20 years of experience in branding and television marketing who helps brands put creativity at the heart of their communication strategies as founder and chief marketing officer at The Brief Doctor.
And our very own Steve Wheen, sharing how the personalisation engine voundry, by distillery, can help you win the hearts of customers with the power of data-driven moving image that speaks to each and every one of them (even at scale).
Wednesday, 5 February 2020 18:00 - 21:00 Samsung KX | King’s Cross, London N1C 4DQ
What happens at the event stays… on social media. Follow along for photos, videos, and panel highlights on Twitter, LinkedIn, Instagram, Facebook and YouTube.