Invisible branding is the unseen elements that come together to create something that feels coherent, and sets the tone for the visual identity and personality that you eventually see. Join us as we take you behind the scenes of our own distillery brand refresh - and reveal how much more there is to branding than meets the eye.
Lil-Lets wanted to encourage young girls to use its non-applicator tampons, so we put together a campaign to bust any misconceptions they might have as potential first-time users.