Invisible branding is the unseen elements that come together to create something that feels coherent, and sets the tone for the visual identity and personality that you eventually see. Join us as we take you behind the scenes of our own distillery brand refresh - and reveal how much more there is to branding than meets the eye.
Video highlights from our event at Samsung KX, where distillery’s panel of experts discussed how brands can use data to win fans and be smart and charming, not alarming.
What personalisation is and what it’s not and how you can use it to win fans while keeping their data safe: distillery explains in under five minutes(ish).