Invisible branding is the unseen elements that come together to create something that feels coherent, and sets the tone for the visual identity and personality that you eventually see. Join us as we take you behind the scenes of our own distillery brand refresh - and reveal how much more there is to branding than meets the eye.
Successful businesses never stop building their brand, even in a crisis like COVID-19. We met with three marketing specialists to share how a pivoting approach can help.