Invisible branding is the unseen elements that come together to create something that feels coherent, and sets the tone for the visual identity and personality that you eventually see. Join us as we take you behind the scenes of our own distillery brand refresh - and reveal how much more there is to branding than meets the eye.
Most of us are fans of a band, football team, clothing brand, restaurant – maybe even a cartoon we used to watch as a kid. But have you ever wondered what it’s like being on the other side of fandom?