Invisible branding is the unseen elements that come together to create something that feels coherent, and sets the tone for the visual identity and personality that you eventually see. Join us as we take you behind the scenes of our own distillery brand refresh - and reveal how much more there is to branding than meets the eye.
We're pleased that the brand films we've been working on for Just Giving have been released.
The new films bring users stories to life and show off the new functionality of the site. We produced a teaser (see previous post) as well as a series of 3 brand films.
We love the challenge of marketing tech, and bringing these stories to life was an absolute pleasure.
Let us know what you think, and don't forget to check out the new Just Giving.
We have recently been involved in our first crowd funding project. It all came about through a film we were shooting in Rwanda last year, about Rwanda's first Hip Hop Dance school that's using dance to educate people about HIV/AIDS. It's a truly inspiring project.
Here's a short excerpt from the film we made.
With the help of our friends over at YIMBY, our project raised over £5,000! We're really pleased to have been involved.
What did we learn from the project? Make a film specifically for your project. Our donations increased considerably after we made this specific callout film for people to donate.
A big thank you to everyone who so kindly donated!
