We’re happy to introduce a new way that we’re sharing our insights and ideas - the ‘distillery says’ newsletter.
For a taster of the distillery can-do attitude, our thoughts on the latest and greatest in marketing, and news on our latest projects, check out the June issue below.
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6 brands pivoting today, 5 ways you can too
Remember life before the internet? Marketers developed best practices for a channel and stuck to them. Things changed verryyyy slowly. Today, marketing shifts can happen overnight - and COVID-19 is adding to that. 86% of marketers think their goals will be harder to reach, not just because of tighter budgets. Some say COVID-19 has led to a greater need for innovation. But if you look at successful marketing campaigns, they’re always innovative. In some ways, the game hasn’t changed at all.
Here in Europe, Giffgaff is putting something positive into the world when we need it most.
Finland’s government has tapped 1,500 influencers to spread its ‘flatten the curve’ message.
And IKEA delivered a beautifully on-brand campaign encouraging us to see home from a new perspective.
Over in Asia, Indians are walking for good as Walkaroo donates a pair of shoes to a frontline worker for every 2,500 daily steps taken.
Carlsberg is asking Malaysians under MCO to ‘adopt a keg’ and support local coffee shops, pubs, and restaurants.
And travel platform Klook has pivoted to providing online learning modules - plus free virtual tours so we can ‘travel’ from home.
Against the backdrop of COVID-19, millions are protesting against racial injustice, as part of the #BlackLivesMatter movement. It’s the kind of sociopolitical issue that most consumers today expect the brands they love to take a stand on. Brands from Clarins to Nike to Netflix to Ben & Jerry’s are showing up for Black Lives Matter through official statements of support - and by putting their money where their mouth is. Meanwhile, K-pop sensation BTS has donated US$1 million to Black Lives Matter as this powerful movement spreads throughout Asia. According to PR Week, it’s time for brands in Asia to show up.
Behind the scenes, we’ve been working to help brands meet their fans’ changing expectations and needs through content. Recently, we brought together three experts to share their unique insights on how you can pivot your business while staying true to your brand. Watch it now.
We’ve also put together 5 things you can do today to keep innovating, even when the going gets tough. 5-min read!
It’s a challenging time, but it’s also an innovative one.
Want more ideas on how you can make the most of it?
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