The Thinking
Gifflar is a popular brand of sweet roll produced by Swedish bakery giant Pågen. Despite being huge in Sweden, Gifflar had no profile in the UK. Arden Fine Foods, Gifflar’s UK distributor, wanted to use social media to reach a UK audience and get them to fall for this tasty Swedish snack. We created a social campaign to move the audience from awareness to popping a packet in their weekly shop (online or IRL).
The Making
Our campaign “Let’s Roll” championed Gifflar as a tasty, mess-free snack that keeps everyone happy. Our social video content showed how helpful it can be for parents to have Gifflar on hand to make their hectic lives calmer. Each video also featured fun, motivational mottos to make the product’s benefits easy to remember.
Our hero film introduced Gifflar to our audience. We then added more educational content to build on that relationship. Finally, we ran a highly targeted remarketing phase, based on our mid-campaign reporting of what audiences were engaging with and how.
The Blowing Up
We smashed all of our KPIs with 28.7 million impressions, and 2.7 million views, across Instagram, Facebook, and YouTube.
Positive Impact
UK shoppers rolled with it. The campaign helped deliver a 49% boost to in-store sales of Gifflar.
Get in touch to find out how we can create strategic social content for your next campaign, that makes a positive impact.